My Name is Maxwell Foxman. I’m a PhD Candidate in Communications at Columbia University where I study the playful experience of early adopters of digital communications technology with a focus on virtual reality developers. My academic research has primarily surrounded the use of games and play in non-game environments, including politics, social media and most recently the news. This has included studying gamification of public affairs campaigns, exploring the motivations behind Foursquare users and scrutinizing how journalists approach issues of games and play in both their coverage and daily lives. When not doing research, like most academics, I teach! I have taught classes in Communications Theory, Media and Communications Research Methods, Media History and Game Studies. I also have produced work for research institutes and consultancies such as Data and Society, the Tow Center for Digital Journalism and Superdata.